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Story Opportunities While media interest in SeverCorr has been strong from the day we broke ground, it continues to heighten as the launch of America’s next generation of steel draws nearer. The SeverCorr story is filled with interesting storylines -- from news about construction and start-up progress to features on innovation and entrepreneurial spirit. To help develop opportunities which are of interest to you, we have listed below several potential storylines to jump start your thinking. For each of these, or topics of your own choosing, SeverCorr’s public relations team is prepared to provide additional information, access to key managers, an opportunity to visit the plant site to gather additional information or take photographs, or make our own photography, schematics or other graphics available. For assistance, contact Patty Rioux (prioux@thepursuitgroup.com) or Charlie Furman (662-848-0992 or cfurman@severcorr.com)

Article Opportunities


Pickling Line goes live
The first production at SeverCorr’s next generation steel mill will go live in December 2006, as the pickling line launches operations.

Interview opportunities for this story include:
- Chief Commercial Officer
- General Manager of Operations

A new model for local/global and private/public cooperation
SeverCorr’s story is an exciting example of the impact that can be made when American entrepreneurship, global businesses, local and regional governments, and a motivated citizenry work together to turn vision into reality.

Support materials available for this story include:
SeverCorr Timeline PDF

Interview opportunities for this story include:
- President/CEO
- Chief Commercial Officer
- Chief Financial Officer

Vision for SeverCorr business park being watched throughout the industry
By building its next generation steel mill on a 1,400 acre megasite, SeverCorr was able to launch its vision of aggregating complementary businesses in one area. Industry followers believe this can drive higher customer value and significantly control costs.

Support materials available for this story include:
SeverCorr Timeline PDF
Heidtman news release (September 9, 2006)
Kenwal news release (July 12, 2006)

Interview opportunities for this story include:
- Chief Commercial Officer

How to give birth to an $800 million baby
As the single largest construction project in the South, the building of SeverCorr’s next generation steel mill has required an incredible orchestration of process, people, equipment and more.

Support materials available for this story include:
SeverCorr Timeline PDF
SeverCorr Timeline PDF Year of Progress news release (November 2, 2006)
Impressive Response news release (October 6, 2006)

Interview opportunities for this story include:
- Chief Commercial Officer
- General Manager of Operations
- VP Regulatory Affairs
- Human Resources Manager

How will SeverCorr live up to its billing as the “next generation steel mill”?
The new SeverCorr facility will be a massive steel mill with an exciting array of equipment. But how does the company plan to redefine the steel mill industry?

Interview opportunities for this story include:
- Chief Commercial Officer
- General Manager of Sales

How to hire and train a 450 person skilled labor force in less than a year
Throughout 2007, SeverCorr will fill its skilled labor workforce. With over 9,000 applicants, the process of recruiting, hiring and training is a significant undertaking that involves many innovative human resource initiatives.

Support materials available for this story include:
SeverCorr Timeline PDF
Impressive Response news release (October 6, 2006)

Interview opportunities for this story include:
- Human Resources Manager
- Chief Commercial Officer

Getting massive equipment from plant to mill, a 5,000 mile odyssey
The gigantic rolling mills for the new SeverCorr plant will be coming fom Germany, via the Tenn-Tom waterway. How does metal this big get moved that far?

Interview opportunities for this story include:
- VP of Technology
- General Manager of Operations
- Chief Commercial Officer

Where to get a million tons of recycled metal
SeverCorr is one of America’s largest recycling projects, with more than a million tons of scrap steel to be recycled annually. Where does it come from and how does it get to Mississippi?

Interview opportunities for this story include:
- Chief Commercial Officer
- General Manager of Operations

The journey from junker to new car
Tracking a single piece of scrap (an old auto frame) from scrapyard to new auto plant, through SeverCorr and downsteam processors.

Interview opportunities for this story include:
- Chief Commercial Officer
- General Manager of Operations
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Year of Progress


Less than two years into construction, Phase One of the SeverCorr steel mill is fully operational and making steel coils. For more information, view the news release here.