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SeverCorr’s “Southern Hospitality” Ad Campaign


As an introduction to the next-generation steel company, SeverCorr launched an advertising campaign in the steel industry trade media during 2006. Themed “There’s a New Kind of Southern Hospitality,” the ads drew a significant and favorable response in the industry.

   

   

   

   


Below is an interactive version of our campaign.

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Year of Progress


Less than two years into construction, Phase One of the SeverCorr steel mill is fully operational and making steel coils. For more information, view the news release here.